The logo and branding for this project need to edgy, western, and playful modern. Oh, an it needed to use a literal turkey vulture’s head. The name isn’t just cool sounding, it’s also their identity.
What won at the end was an edgy illustration that was hand-drawn and had a finished–unfinished execution. Keeping it more of a realistic illustration and the harsh, pointed serif type gave it a healthy serving of grit.
The color choices were simple: bright and eye catching. These colors give the design the flare that it needs to communicate playful modern.
Made to Be Saints
St. Theresa’s Catholic School approached me to create a captivating visual branding to revitalize their community of families and donors.
The solution we arrived to was to use STCS’s current visual identity (colors, fonts, and last year’s photographs) to create new assets (graphics, iconography, supporting fonts, and style sheets) for their design pieces.
What really got everyone excited and brought everything together to a T was the rose iconography. St. Theresa is known as “The Little Flower,” and is popularly seen with roses. What I did was create three different roses: a rose badge, a rose frame, and a rose with its stem. What resulted are these elegant, modern, playful icons.
The STCS community has been very responsive to my design work and I am honored to have been approached to do this work!
Latinos en E.E.U.U. / Latinos in America
The largest, comprehensive study on the demographics of Latinos in America needed a powerful, inviting, modern design to make statistical data exciting and approachable for the public.
Andrea Dahm and myself worked together to create this multi-page book (which is available on Amazon). Between the two of us, there was plenty of work to be done for both the English and Spanish versions.
For my part, my responsibilities for both English and Spanish versions included: • Creating the color palette • Creating graphs • Flowing in copy and editing typography for both English and Spanish • Spell-check and grammar-check Spanish translation • Communicating with the author for content • Communicating with translators for accuracy • Researching, purchasing, and editing of stock imagery • Self-publishing both versions in KDP
The Austin Institute had seen growth over the past few years and finally had a catalogue of measurable growth and a history of programming to show potential donors.
The push to create an annual report came from when as the rest of the institute’s staff were talking about fundraising. The work put into making this was churned out quickly by all involved.
For my part, I fulfilled the roles of project manager, graphic designer, production artist, director of photography, and vendor negotiator.
My focus was on: • Style Sheet • Color • Grid • Graphics • Photography • Typography • Flowing and Editing Copy
Logo needed to scream edgy luchador rooster in a cartoon style. Shirt illustrations needed to be clever, humorous, and hand-made looking. Overall feel must Texican.
Come to Mass
Print designs of both personal guide to the Catholic Mass and brochure. Each reflect the style on the website, cometomass.com, and use interactive graphic elements that have a modern style to traditional symbols.
Food packaging design that is attractive for college and young professional Catholics who are fasting during the Lenten season. Responsible for art direction. Photography credit: Simon Lew
A campaign for Dia de Los Muertos that is family friendly and captures the spirit of both Mexican tradition and the eclecticism of Austin, TX. Responsible for creative direction. Photography credit: Simon Lew
Event Campaign, Illustration, Hand Type, Conceptual